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Eichholtz California, the West Coast retail operation co-founded by designer Ryan Saghian, is expanding beyond its Los Angeles and Orange County showrooms. A Palm Desert showroom is slated to open in December, with each location designed to reflect its local market.
Eichholtz California plans to open a showroom in Palm Desert this December, extending the Dutch luxury furniture brand’s West Coast retail operation beyond Los Angeles and Orange County. The new location is intended to reflect the desert’s distinct design market rather than repeat the format of the company’s existing showrooms, according to a report by Design Milk.
Interior designer Ryan Saghian, a longtime user of Eichholtz products in his own practice, cofounded the California operation to present a curated selection of the Dutch brand’s furniture and home accessories. The report describes a catalogue of about 4,000 products narrowed to a collection of 400 for Eichholtz California, selected through what the company calls a California perspective.
The network began with a 6,000-square-foot West Hollywood showroom. Saghian cofounded that operation with Anthony Checcetto, a former antiques dealer who leads retail operations. The partners later brought the concept to a nearly 8,500-square-foot Costa Mesa space, working with retail executives and entrepreneurs Michael Webster and James Lunsford. Design Milk reports that the Orange County location opened last December; it does not specify a year in the supplied account.
The showrooms carry Eichholtz pieces alongside antiques, original art and products from other brands. Their displays are regularly changed as items sell and new pieces arrive. The planned Palm Desert site will join the state network, though the report does not give its address, size or detailed opening schedule beyond the December target.
A Three-Market California Retail Network
The expansion gives Eichholtz California a presence in three design markets that the founders describe as distinct: Los Angeles, Orange County and Palm Desert. For customers and design professionals, that means access to the curated collection through physical showrooms in more than one part of the state, rather than relying on a single Los Angeles location.
The planned desert location also extends the business into a market the founders connect with architecture, interiors and second-home living. That positioning is the company’s rationale, not a guarantee of demand or commercial performance. The source does not report sales figures, customer numbers or investment details, so the business impact of the expansion cannot yet be measured from the information available.
For the brand, the approach is less about duplicating a standard store and more about shaping each site around its surroundings. If the Palm Desert showroom follows that plan, its offer and presentation may differ from those in West Hollywood and Costa Mesa while remaining part of the same curated retail concept.
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From West Hollywood to the Desert
Saghian’s familiarity with Eichholtz began as a designer who used its products in his work. He then developed a California-specific edit from the wider catalogue, with Checcetto overseeing retail operations and Webster and Lunsford joining as cofounders as the concept grew to Costa Mesa. The company’s framing combines European furniture and accessories with California-based curation and mixed-in interiors.
In Design Milk’s account, the company’s expansion has proceeded from West Hollywood to Orange County, with Palm Desert as the planned third market. The original report says the Los Angeles flagship opened “last year,” and that Orange County opened “last December”; because it provides no publication date in the supplied material, those relative dates cannot be converted reliably into calendar years here.
The founders say locations will be tailored to their communities, while a changing showroom floor is common to all of them. That means the displayed selection is not presented as fixed: the team replaces pieces as they sell and as new items arrive.
““The idea was never to open three versions of the same store—it was to build a California network where each location responds to its market.””
— Ryan Saghian, co-founder and creative director, quoted by Design Milk
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Opening Details Still Pending
The Palm Desert showroom is slated for December, but the supplied report does not identify a specific opening day, address, floor area or planned inventory. It also does not say whether the opening date is firm or subject to change. The report refers to the Orange County opening as last December and the Los Angeles flagship as opening last year, but provides no publication date to establish the corresponding calendar years.
Other details remain unavailable, including the project’s cost, staffing plans, expected customer reach and sales projections. The source also does not provide independent data on demand for Eichholtz products or the company’s performance at its existing stores. Those points should not be inferred from the planned expansion alone.
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Palm Desert Opening in December
The next stated milestone is the Palm Desert showroom opening planned for December. Eichholtz California has not, in the source material, announced a precise date or released further operational details. Those specifics may clarify the scale of the location and how its presentation differs from the West Hollywood and Costa Mesa spaces.
After opening, the company says it will continue refreshing showroom floors as stock changes. The founders’ stated plan is for each location to respond to its market, so further information about the Palm Desert assortment and interior design will show how that approach is applied in the desert.
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Key Questions
What is Eichholtz California announcing?
It is preparing to open a Palm Desert showroom, adding a third market to its West Coast retail network after locations in West Hollywood and Orange County.
When is the Palm Desert showroom expected to open?
The showroom is slated for December. The supplied report does not give a specific date or confirm whether the schedule could change.
What products will the showrooms carry?
The California edit draws from Eichholtz’s furniture and home-accessories catalogue. Design Milk describes about 400 selected products from a range of roughly 4,000, alongside antiques, original art and items from other brands.
Will the Palm Desert store look like the other locations?
The founders say their aim is for each showroom to respond to its local market, rather than create three identical stores. Specific design plans for Palm Desert were not included in the report.
Source: rss
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