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Ace Retail Group announced plans to open a Westlake Ace Hardware in Fenton, Missouri, in a former Goodwill building. Remodeling is scheduled to begin in early 2027, with a soft opening anticipated for summer 2027; the company currently operates six Westlake stores in the St. Louis area.
Ace Retail Group plans to open a Westlake Ace Hardware in Fenton, Missouri, adding a seventh company-operated Westlake location in the greater St. Louis area. The store is planned for a former Goodwill building, with remodeling scheduled to begin in early 2027 and a soft opening anticipated for summer 2027, according to the October 29 announcement reported by Hardware Retailing.
The planned store will occupy a free-standing building of about 12,500 square feet, with approximately 11,000 square feet of retail space. The site also has a large parking lot and access to a main road, according to the report. The source did not identify the street address or provide a detailed schedule for construction beyond the planned start of remodeling.
Ace Retail Group currently owns and operates six Westlake Ace Hardware stores in the St. Louis area. The locations listed in the report are Ballwin, Brentwood, Maryland Heights, Crestwood, St. Peters and Washington. The Fenton project would extend the company’s existing regional presence; the announcement does not specify how many employees the new store is expected to hire or what products and services it will offer.
Bob Massengill, president of Ace Retail Group, said the company wants to serve more homeowners in the area. His statement describes the retailer’s aims, rather than confirming specific service offerings, staffing levels or sales plans for the new location. The reported opening date remains an expectation, not a confirmed date for a public opening.
A Seventh Store in St. Louis
The Fenton plan would add another Westlake location to a regional network that already includes six stores operated by Ace Retail Group. For nearby residents, the proposed site may offer an additional local option for hardware and home-improvement shopping. The project’s scale—roughly 11,000 square feet of retail space—provides a basic indication of the planned store’s footprint, though the company has not released a product list or service details.
The development also puts a former retail property back into planned commercial use. The report describes a large parking lot and access to a main road, features that may support customer access, but it gives no traffic, market-demand or economic-impact estimates. The announcement confirms the retailer’s intent and a preliminary timeline; it does not establish how many jobs the store will create or when it will begin operating.
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Westlake’s Existing Regional Footprint
Ace Retail Group operates the Westlake Ace Hardware locations named in the report across communities in the greater St. Louis area, including Ballwin, Brentwood, Maryland Heights, Crestwood, St. Peters and Washington. The planned Fenton store would join that group. The source identifies Fenton as a suburban community with about 28,000 area residents, but does not explain how that population figure was calculated or define its geographic boundaries.
The announced site is a former Goodwill location in a stand-alone building. The company’s stated sequence is to begin remodeling in early 2027 and aim for a soft opening in summer 2027. A soft opening often precedes a broader public launch, but the report does not say whether Westlake plans a later grand-opening event or provide a date for either milestone.
““We’re excited to bring the Ace Helpful Promise to Fenton.””
— Bob Massengill, president of Ace Retail Group
Opening Date and Store Details
The reported summer 2027 soft opening is anticipated, not guaranteed. No exact opening date, remodeling completion date or public grand-opening plan has been announced in the source material. The report also does not give the store’s street address, a construction budget, expected hiring numbers or details about its product range and services.
It is also unclear whether the project’s schedule will change as remodeling proceeds. The announcement provides a planned start period and an anticipated opening season, but no construction updates or conditions that could affect the timeline. Claims about local demand, job creation or the store’s economic effects are not supported with figures in the report.
Remodeling Plans for 2027
The next reported milestone is remodeling scheduled to begin in early 2027 at the former Goodwill building. Ace Retail Group anticipates a soft opening in summer 2027. Further information to watch for includes an exact address and opening date, construction progress, hiring announcements and any details the company releases about the store’s offerings.
Until the company provides a firmer schedule, the opening should be treated as planned rather than certain. The source material does not state when additional updates will be issued.
Key Questions
Where is Westlake Ace Hardware planning a new store?
Ace Retail Group plans to open the store in Fenton, Missouri, in a former Goodwill building. The report does not give a street address.
When is the Fenton store expected to open?
Remodeling is scheduled to begin in early 2027, and a soft opening is anticipated for summer 2027. No exact date has been announced.
How large will the store be?
The free-standing building is about 12,500 square feet, with approximately 11,000 square feet designated for retail space.
How many Westlake Ace Hardware stores does the company already operate in the St. Louis area?
Ace Retail Group currently operates six Westlake Ace Hardware locations in the area. The Fenton project would add another company-operated location.
Has the company announced jobs or specific store services?
The report does not provide expected staffing numbers or a detailed list of products and services. Massengill said the company intends to offer reliable service, advice and products for homeowners, but further store details have not been reported.
Source: hardwareretailing.com
