Major Retailers To Compete With Amazon’s Prime Big Deal Days
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Ace Hardware and Target are planning member-focused promotions for Oct. 6-7, the same dates as Amazon’s Prime Big Deal Days. Walmart’s fall sale is scheduled for Oct. 5-11, while Amazon says its event will include deal drops three times daily. Eligibility, product availability and the full terms of many offers were not specified in the report.

Ace Hardware, Target and Walmart have announced fall sales timed to overlap with Amazon’s Prime Big Deal Days on Oct. 6-7, 2026, setting up competing promotions across hardware, home goods, tools and other categories. Ace and Target’s events run on Amazon’s two sale dates, while Walmart’s wider fall promotion is scheduled to begin a day earlier and continue through Oct. 11, according to a report by Hardware Retailing.

Ace Hardware’s Ace Rewards Days will offer members 15% off sitewide orders of $49 or more on Oct. 6-7, along with double points on purchases during those dates. Hardware Retailing reported that the promotion will also include limited-time savings across nearly all categories. The source did not list individual products, exclusions or the full terms for the discounts.

Target Circle Deal Days are also scheduled for Oct. 6-7. Target plans to offer deals of up to 40% off for members, the report said. Walmart’s fall deals are set to run Oct. 5-11, with advertised discounts of up to 40% on home upgrades, up to 25% on tools and up to 30% on Halloween items.

Amazon plans to bring back “Today’s Big Deals” during Prime Big Deal Days, with new deal drops three times a day and discounts advertised at up to 55% or more, according to Hardware Retailing. The report does not specify which products will be included or provide details about the timing of each daily drop.

At a glance
announcementWhen: Sales announced Oct. 2, 2026; promotion…
The developmentAce Hardware, Target and Walmart have scheduled fall promotions that overlap with or run alongside Amazon’s Prime Big Deal Days on Oct. 6-7.

How the Sales Differ by Retailer

The overlapping dates give shoppers several places to compare prices during a concentrated fall sales period. The offers described in the report are not identical: Ace’s headline discount is tied to Rewards membership and a $49 order minimum; Target’s advertised deals are for members; and Walmart’s promotion spans a longer window with category-specific maximum discounts.

For shoppers planning purchases, the advertised percentage alone will not show whether a deal is the best available price. The promotions cover different categories, and the report does not provide product-level pricing or a shared comparison of participating items. Customers will need to check each retailer’s offer details, product availability and any exclusions before buying.

The dates may also matter for people who prefer to shop in stores or online, but the source material does not detail fulfillment options for every promotion. It confirms a competitive calendar of sales, not that the retailers are matching one another’s prices or discounting the same products.

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The October Deal Calendar

Amazon’s Prime Big Deal Days are scheduled for Oct. 6-7, 2026. The announcements reported by Hardware Retailing place Ace Rewards Days and Target Circle Deal Days on those same dates. Walmart’s Oct. 5-11 schedule starts before Amazon’s event and runs several days longer.

Amazon’s planned daily deal drops have a precedent: Hardware Retailing reported that “Today’s Big Deals” debuted during Amazon’s Prime Days in June 2025. For this October event, Amazon plans three drops per day, but the report does not give a timetable or identify products in advance.

The underlying report was published by Hardware Retailing on Oct. 2, 2026. Its information establishes announced dates and headline offers, but does not provide complete promotional terms or confirm how many products will be included in each retailer’s sale.

““Ace Rewards Days is one more way we deliver on our promise to be the helpful place, bringing our neighbors meaningful savings on the trusted brands they rely on.””

— Kim Lefko, chief marketing officer of Ace Hardware

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Offer Terms and Products Still Pending

The available report does not include full terms for the promotions, such as exclusions, item-level prices, inventory limits or whether all advertised offers will be available both online and in stores. It also does not say whether Target Circle membership is free or specify the conditions attached to its up-to-40% deals.

Amazon’s “up to 55% or more” wording is not tied in the report to particular items, a complete product list or an average discount. The extent of savings across each retailer’s sale therefore cannot be compared from the information published so far. Product availability and final prices may vary, but the source does not provide further details.

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Check Retailer Details Before Shopping

The promotions are scheduled to begin between Oct. 5 and Oct. 6, depending on the retailer, and Walmart’s sale is due to run through Oct. 11. Shoppers can check each retailer’s listings and terms as the events approach for product-specific prices, eligibility rules and availability.

Further details about Amazon’s daily deal-drop schedule and the items included in all four sales were not provided in the Oct. 2 report. Those specifics remain the main information to watch as the advertised promotions go live.

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Key Questions

When are Amazon’s Prime Big Deal Days?

Amazon’s event is scheduled for Oct. 6-7, 2026, according to Hardware Retailing.

Which retailers have sales on the same dates?

Ace Hardware and Target have promotions scheduled for Oct. 6-7, overlapping with Amazon. Walmart’s fall deals are scheduled for Oct. 5-11.

What is Ace Hardware offering?

Ace Rewards members can save 15% on sitewide orders of $49 or more on Oct. 6-7 and earn double points on purchases during the event. The report does not provide the full exclusions or terms.

What discounts are listed for Walmart’s fall sale?

Walmart’s advertised offers include up to 40% off home upgrades, up to 25% off tools and up to 30% off Halloween items. The sale is scheduled for Oct. 5-11.

What are Amazon’s “Today’s Big Deals”?

Amazon plans to offer deal drops three times daily during Prime Big Deal Days, with discounts advertised at up to 55% or more. The report does not identify the products or give drop times.

Source: rss

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