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Matic has launched the Serene, its first new robot vacuum model since its 2023 debut. The company says it runs at 52 decibels on its highest suction setting, three decibels quieter than the original Matic, and costs $1,695—$200 more than the current original model.
Matic has launched the Serene, a new robot vacuum rated to operate at 52 decibels on its highest suction setting. The model is available now for $1,695, $200 more than the current original Matic, and gives the company’s robot vacuum line a quieter option for people who want to run a cleaner while at home.
The Serene is Matic’s first new model since the company’s 2023 debut. Matic says its noise reduction comes from a new hardware stack. Cofounder and president Mehul Nariyawala told The Verge that aside from the quieter operation, the Serene is “exactly the same Matic.” The company describes the product as intended for people “who are extremely noise sensitive.”
The original Matic is rated at 55 decibels at its highest level and remains on sale for $1,495. Matic says the Serene can clean at full power while producing 52 decibels. Nariyawala told The Verge that on carpets and hard floors, users will mostly hear the brush roll. Those are company-reported figures; independent testing of the new model was not included in the report.
Existing Matic owners will be able to request a hardware upgrade in early 2027. The upgrade price is based on the difference between what an owner paid for their original Matic and the Serene’s $1,695 price. That means the cost could vary: the report notes an owner who bought the original for $1,095 could pay $600 to upgrade.
Quieter Cleaning Without Lower Suction
The Serene’s main selling point is not a new cleaning system but the claim that users can get maximum suction at a lower noise level. Many robot vacuums offer quiet settings, but those typically reduce suction as well. Matic’s approach may appeal to people who avoid running a vacuum during work, calls or other activities because of the sound.
The reported change is three decibels compared with the original Matic, and whether that difference is meaningful in a typical home will depend on real-world conditions and individual sensitivity. If the Serene performs as Matic describes, it could reduce interruptions for owners who want to clean while they are present. The higher price, however, puts a clear cost on that improvement: buyers pay $200 more than the current original model, while some existing owners could face a substantially larger upgrade bill.
Noise matters because a vacuum that is switched off before it finishes may leave cleaning incomplete. The source report describes that as a practical problem for owners annoyed by loud machines. The Serene’s value will depend on whether its quieter operation is noticeable enough to justify the price, alongside how well it cleans and navigates.
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Matic’s Design and Earlier Pricing
Matic differs from many robot vacuums sold by brands such as iRobot, Roborock and Dreame. Rather than using the familiar low, circular form and a large dock, it carries its dust bag and water tank on the robot itself. Its form factor and navigation system also differ from many lidar-based disc-shaped models.
When describing the original product’s design goals, Nariyawala told The Verge that Matic was developed to address what he called the “seven deadly sins of robot vacuums,” including noise, getting stuck and being unable to leave the space beneath a couch. The original Matic launched with a company-reported rating of 55 decibels at its highest level; the Serene lowers that figure to 52, according to Matic.
The original model’s price has risen since launch. It currently costs $1,495, but some early buyers reportedly paid $1,095. Because the upgrade is priced against the buyer’s original purchase price, the same Serene model can carry different upgrade costs for different owners.
Real-World Noise Tests Pending
The 52-decibel figure comes from Matic; the source report does not provide an independent measurement or a description of testing conditions. It is not yet clear how consistently the Serene will reach that level across floor types, rooms or cleaning situations, or how much quieter it will sound to users compared with the original model.
Cleaning performance, battery life, navigation and other real-world results were not established in the announcement material. The Verge’s reporter said a full review was still to come. The price owners will pay for an upgrade also remains individual, since it depends on the original purchase price; the report does not provide further details about the request process or upgrade terms.
Review and Owner Upgrades Ahead
The Serene is available now for $1,695, while the original Matic remains on sale for $1,495. The next major step for existing customers is the upgrade program, which Matic says will allow requests in early 2027. Owners considering that option will need to compare their personal upgrade quote with the cost of buying a new model.
Independent testing and a full product review should help clarify whether the lower noise rating carries through to everyday cleaning and whether the Serene’s performance matches the original Matic. Until those results are available, the key confirmed change is Matic’s stated reduction in maximum-power noise, paired with a higher purchase price.
Key Questions
How much does the Matic Serene cost?
The Matic Serene costs $1,695 and is available now. That is $200 more than the original Matic’s current $1,495 price.
How quiet is the Serene?
Matic rates the Serene at 52 decibels on its highest suction setting, compared with 55 decibels for the original Matic. Those are company-reported figures; independent test results were not provided in the source report.
Can existing Matic owners upgrade?
Yes. Matic says current owners can request a hardware upgrade in early 2027. The upgrade price is the difference between the owner’s original purchase price and $1,695.
Does the Serene have features beyond lower noise?
Nariyawala told The Verge that, apart from the new hardware stack for noise reduction, the Serene is “exactly the same Matic.” The source report did not describe other product changes.
Source: theverge.com
